Chevys Fresh Mex NJ Social Media

Social Media Planning and Content Production

Internship Assignment: Doherty Enterprises, Inc. ; All content production and social media management for Chevys Fresh Mexican NJ @chevys_freshmex_nj completed as a Marketing Intern for Doherty Enterprises, Inc. (06/19-08/19)

Project: In my 2019 summer internship, I was tasked with revamping the Chevys Fresh Mex New Jersey Social Media pages (primarily Instagram and Facebook) and producing a series of promotional social media videos via iMovie.

Assignments Included:

• Social Media Planning via Sprout Social and OnlyPult

• Promotional Social Media Video Production

• Food/Drink Photography

• Content Creation and Production from conception to publication

Key Research Insights:

• Restaurant social engagement can increase greatly by asking a question or prompting the audience in the caption

• Repeated posting prior to promotions or events will greatly increase sales

Big idea: Increase restaurant sales and audience engagement

Touchpoints:

• Promotional Social Media Video Production: Increase excitement of target market for events and promotions with new type of content

• Food/Drink Photography: Reminders of products will encourage consumers to purchase that product

• Memes: Memes resonate well with audience, and will produce more reposts/comments/shares

Methods/Programs Used: iMovie, Sprout Social, OnlyPult, Microsoft Excel, Unfold